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About Chalana Williams

Chalana is the Community Development Officer for First Federal of Lakewood and is a WHACC board member

6 Ways to Protect Your Business from Business Email Compromise Scams

6 Ways to Protect Your Business from Business Email Compromise Scams Companies of all sizes are being targeted by criminals through business email compromise scams. In these scams, cybercriminals gain access to an employee’s legitimate business email through social engineering or computer intrusion. The criminal then impersonates the employee—often a senior executive or someone who […]

Understanding Customer Lifetime Value

Understanding Customer Lifetime Value A widely recognized concept in marketing circles is customer lifetime value (CLV); however, not many business people without a marketing background understand what it is exactly or how to measure it properly. CLV is the forecasting of net profits that connect to a specific customer during their lifetime relationship with a […]

Managing Your Inventory

Managing Your Inventory To be successful, you need products on hand for customers to purchase. To be profitable, efficient inventory control is essential. Inventory management needs to be treated as a critical part of your everyday business endeavors. Types of Inventory Inventory is your product stock, goods you sell, and any materials needed to run […]

Gaining a Competitive Advantage

Gaining a Competitive Advantage It takes extensive research and strategic planning to gain a competitive advantage. Every advantage is significant and counts for establishing your business as the leader in your particular industry. Your target audience is a focused group of consumers that your company seeks to reach with its products and services, which is […]

Money Management: Why it’s Essential

Money Management: Why it’s Essential For a business owner, hanging onto your money and managing it effectively can make or break staying in business, let alone turning a profit and growing. Even if you have an accountant, you still need to know how to manage your money. That means understanding the basics of bookkeeping, making […]

Getting a Business Loan

Getting a Business Loan Need money to expand with new equipment or into new locations? To pay suppliers, and market your products or services? If so, it might be time for a business loan. Getting the working capital you need with a loan you want at an affordable rate comes down to preparation. The most […]

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