It takes extensive research and strategic planning to gain a competitive advantage. Every advantage is significant and counts for establishing your business as the leader in your industry, especially in today’s economy and this aggressive business world. You’ve differentiated your target market by demographic, socioeconomic, and common needs or characteristics that turn them into the […]
Similar Is Not The Same A common area of resistance a potential client might approach with is saying something like: “I’ve found similar products/services on the internet that are cheaper.” So what’s the response when the customer says they’ve explored similar options for less money? The immediate response should be “similar is not the same.” […]
Ignore Ohio Consumer Law at Your Own Peril This article is the first part of a series on Ohio’s consumer laws, designed to raise awareness of a part of business owner’s potential pitfalls of these laws and how they can be avoided. You do not want to find yourself on the wrong side of a […]
Close for the Follow-Up? You should never end the conversation with a Prospect before agreeing on a specific date and time for the follow-up, especially if they haven’t committed to purchase your product or service. Verify your next follow-up, then, send a meeting request for confirmation. If it’s a phone call, get their direct dial […]
Agreements to Agree: What Can You Rely On? There are plenty of reasons for “agreeing to agree.” The future is hard to forecast; we don’t want a hang-up to impede a venture in the here-and-now; and a dozen others. I don’t need to tell you that this invites uncertainty into your business relationships. But at […]
A credit card can provide you with the financial freedom you need to make larger purchases and quick buys when you do not have cash handy. However, credit cards can also saddle you with mountains of high-interest debt. The key to using credit wisely often lies in choosing the right credit card for your needs. There […]
Considerations for a Closely-Held Corporation in Ohio The majority of successful family businesses in the United States are closely-held corporations: private (not publicly traded) companies with a limited number of shareholders holding the controlling share of corporate stock. Limited liability companies (or “LLCs”) also constitute a significant number of closely-held family businesses; however, this article […]
Are You Taking Good Notes? Good note taking is crucial during the initial Needs Analysis for the following six reasons: It will immediately demonstrate to the person you are talking too that what they are saying is extremely important to you and that you truly care. It helps you stay focused on them and not […]
The number of companies offering their employees a Health Savings Account (HSA) continues to grow. With plenty of advantages for both employers and employees, implementing an HSA – if your company doesn’t already have one – can be a great idea. An HSA is a personal health care account that works with a qualified health […]
Website Terms of Use and Privacy Policies: What are They and Why are They Important? If your business has a website, whether you use it for commercial purposes or otherwise, you’ll want to protect yourself, your website, and your company from malicious forces in the cybersphere. Keep reading to find out about two of the […]
