Changing the way you do business, means changing the way you do marketing. The WHACC is happy to share this article sent to us by NOACC and originally written by marketer Christina R. Metcalf. Are you tired of the words “new normal” yet? If you’re like most business owners, you probably are. But whether we recognize […]
Landlord vs. Tenant Commercial Lease Agreement Enforceability Is your business a party to a commercial lease agreement where it seems like that relationship no longer serves the parties’ business interests? Are you wondering what can be done, if anything, to end that relationship sooner rather than later? This situation can arise for any number of […]
How To Negotiate Well, Part 1 “There is…a time for every purpose under heaven.” Ecc 3:1 NKJV The first thing I do every morning is read my Daily Devotional. Recently, I was pleasantly surprised for two days in a row to read about “How to Negotiate Well” so I thought I would share it with […]
Practice Three for the leader is to discover the root cause. There are times when you may discover that what you believed was the primary root cause is actually the secondary cause. For example, many believed the COVID-19 pandemic was the root cause of their organizational struggles. But when they dug deeper, they found a […]
Budgets are changing, but your marketing efforts shouldn’t have to stop. The WHACC is happy to share this article sent to us by NOACC and originally written by marketer Christina R. Metcalf. You likely have heard the phrase, “you need to spend money to make money.” I’m not here to argue that from either side but digital marketing […]
Practice Two for the leader is to enlist the help of others. You and I are not Atlas. Neither are we Wonder Woman or Superman. John Maxwell asserted, “One is too small a number to achieve greatness. You cannot do anything of real value alone”. Teamwork is at the heart of great achievement. When the […]
We’re changing the way we do business. Today, virtual connections are more important than ever. The WHACC is happy to share this article sent to us by NOACC and originally written by marketer Christina R. Metcalf. If ever there was a reason to increase and alter your social media and blog posting, it’s COVID. At first, […]
The Doubt Close This is a great closing technique to use when the customer is expressing doubt about their purchase. The Doubt Close works by pre-empting their doubting thoughts. If you echo these thoughts, it saves them from having to think the same thoughts. When they accept these, they will begin to trust you and […]
Practice One for a person leading others through a crisis is to acknowledge the situation by facing reality. Max DuPree said, “The first responsibility of a leader is to define reality.” During a crisis, leaders do not have the luxury to ruminate on how things used to be. Nor do they have the comfort of […]
Starting a business with a partner affords many benefits. In a perfect world, that means sharing the expenses, ideas, workload, responsibilities, and profits. In the real world, it can mean personal liability for the partnership’s activity, emotional ups and downs, personality conflicts, and differing ideas. What Is a Partnership? There are three standard types of […]
