Discounting Is The Tax You Pay For Being Average!
In a recent blog written by John DiJulius titled How to Make your Customers Experience So Good, Price becomes Irrelevant, he made a statement that I had to pass on to my readers. “Discounting is the tax you pay for being average!”
When you provide average Customer Service, Quality and Delivery, you have to discount because the value is not there.
When you are providing an experience that’s great, price becomes irrelevant.