When asked, what does getting back to business look like for you, Chuck Herman, Principal Owner of Specialty Fitness Equipment, told us his story. “Obviously, COVID-19 threw everything topsy-turvy,” Chuck Replied. As a custom commercial fitness equipment sales and services organization, their commercial business was put to a halt. “But as soon as that happened,” said Chuck, “when they did a stay at home order, the next day, we were getting calls [from consumers].” Chuck was able to shift his business seamlessly into directly serving the consumer customer.
“We obviously serve rehab patients [and] individuals with Parkinson’s, where they need to have workout equipment [now at home] to keep going as part of their program.” At the beginning of the shutdown, Chuck stayed in front of growing demand and stocked up on equipment early. Being connected with other area businesses helped create this avenue for business. Now, as commercial business starts to open back up, Chuck continues to stay ahead by stocking items like gym grade sanitization wipes and spray guns. Moving forward, Chuck says, “I don’t know what to expect. I just keep my head down and on what we have in front of us, knowing that we have a pipeline of opportunity.” As Specialty Fitness Equipment conducts business nationally, Chuck noted, “I feel comfortable on a national basis that we’ll continue to do what we do.” He continued, “with 25 years [in business], I have a pretty good feel that we’ll be okay.”