You may have noticed that the popular social media platform formerly known as Facebook has been rebranded as Meta. Meta is linked to the metaverse, a shared virtual world in which users can interact, play, experience, and socialize, according to Rolling Stone. Imagine it as an all-encompassing digital world that exists parallel to the real world.
How can this metaverse have positive effects on businesses? The metaverse is designed to open up a number of avenues for new experiences and interactions for all consumers. For example:
Attend premium live event experiences from the comfort of your home.
Have access to greater connections and information sharing.
Discover new ways for content development.
Increase the visibility of your brand on a new digital frontier.
Receive more engaging feedback that can help you gain better insights into your customers’ purchasing processes.
Learn about more benefits the metaverse can serve to businesses here.
Fun MetaFact: According to LinkedIn, Microsoft co-founder Bill Gates predicts most virtual meetings will move to 3D spaces with participants appearing as digital avatars within the next two to three years.