It is essential for entrepreneurs to pay close attention to their customers’ needs and learn the benefits of utilizing social tools to better engage their audiences.
We found this great article by JumpStart Chief Marketing Officer In-Residence Nadine Nana discussing different ways to build business relationships with social media. With more consumers turning to online resources, now is the time to build up your social community and find new ways to educate your customers. Use social media to find out where your target audience gets most of its information, then engage with them on the channels they frequent most.
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