Sales Tip #475 Invisible Language, Part 2: “Like I Told You Before”

Here is another guaranteed customer service killer. Saying “Like I told you before.” This phrase only serves one purpose: to vent your frustration and make the other person feel stupid. There are no benefits whatsoever to this phrase.

Sure, maybe you have already said this to a customer. Perhaps even many times. Sure, it’s frustrating. But this is where rule number one comes in: “Never make your customer feel like an idiot.” This rule holds true no matter how much of an idiot you perceive someone to be.