Listen as Gino Jr. tells the tale of the store’s beginning with the groundwork being laid when his father attended jewelers training in New Castle, PA through the G.I. Bill. After learning how to handle engraving, mostly for jewelers, he earned himself a reputation for his fine, high quality work. “The awards business and jewelry business went hand in hand,” Gino says.
He offers some family history, tracing his ancestors back to Abruzzo, Italy, an hour due east of Rome, and details his Italian upbringing. Surprisingly, he explains that he never planned to join the family business. Instead, he paved his own way, intending to become a professor with an interest in philosophy. But some store circumstances led to him becoming very involved.
He reports that some of his relatives were responsible for building the very recognizable red brick store on Richmond Road. He also sheds light on many other aspects of the company’s operations.