Sales Tip #425 Features Only Justify The Price!

Sales Tip #425 Features Only Justify The Price!

Features Only Justify The Price!

When I’m training my course “How To Sell Value and Not Price,” I always remind participants that features only justify the price. Benefits justify the purchase.

You have to make sure that you include a customized benefit with every feature that you provide. The customer will always want to know WIIFM – What’s in it for me?

When introducing a feature, use the terminology “you have or you will receive” and “what that means to you” to ensure you provide a customized benefit. That’s how you’ll justify the price and the purchase.

About Marvin Montgomery

GET MARVINIZED by The SalesDoctor@MarvinMontgomery.com. Author/Motivational Speaker/Professional Sales Trainer and Coach “Preparation and practice provide peak performance.”