How using educational content and thought leadership draws more awareness to your business.
Have you ever wanted to become an influencer in your industry? You can start by offering educational content to your audience to build awareness around your business and its brand. This practice is known as content marketing, and it’s a strategy that can enhance your business’ relevance and provide value to your audience.
Creating the Content
The U.S. Chamber of Commerce named several content marketing methods your business can test out with customers:
- Blogging can engage your audience and increase the probability of repeat visitors to your site if you maintain a consistent online presence.
- Infographics can be designed to showcase important statistics or facts in a more vividly visual way. Infographics are known to be shareable pieces of content that can be easily paired with a blog or other written content.
- How-to guides offer educational benefits while also helping your business collect important data on its current and potential customers. How-to guides can be comprised of written content, videos, infographics, and more. This is a great option to use creativity to engage and grow your audience.
[More content marketing ideas from the U.S. Chamber of Commerce are here.]
How does it help to grow business?
If you’re wondering what the end-goal gain is after doing the work to put together new content, it lies in the boost it can give to your business’ reputation. Quatrain Creative says a steady stream of intelligible, free, highly-valuable content can establish your business as an industry leader and more. Here’s what content marketing can do for your business:
- Builds credibility and authority across the industry.
- Expands visibility for your business online and in-person.
- Generates high-quality leads by giving your audience more ways to find information about your business online.
[Read the full article from Quatrain Creative here.]
What are the best ways to reach your audience?
Think about the different ways you communicate with your customers. Content marketing includes your business newsletters, mailings, and social media.
Masters in Clarity lists a couple of strategies that can help businesses “meet their audience where they are” and engage with them on a different level:
- Research what your audience wants to learn and how you can provide the most beneficial access to the information they seek.
- Connect with your audience on an emotional level by observing their behaviors and noting details in their lives that resonate with what your business can offer.
[Read more from Masters in Clarity here.]
Do you have content you would like to share with the WHACC audience?
You’ll gain more exposure by sharing your educational content through the WHACC website, email, and social channels. Visit https://whacc.org/publish/ and complete the form to publish your content for free today.
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