How partnerships with local community nonprofit and charity organizations can increase your business’ influence and sales. National Nonprofit Day is approaching next Wednesday, August 17. Has your business made any beneficial partnerships with a local nonprofit? Have your employees spent time working alongside volunteers? Has your business gained more customers or influence thanks to a […]
How Small Businesses Grow During Back-to-School Season Without Selling School Supplies August hits and the back-to-school fever begins. While retail shops can deck their stores with school-related supplies, other business owners may be wondering how they can capitalize on one of the most popular consumer seasons of the year. In an article from Journal & […]
There is a fine line between persistence and pushy especially when it comes to follow-up. Instead of guessing when you should call back, determine when and how the follow-up should take place before you end the meeting. Unfortunately, most people will give up after the first line of resistance because they are hearing “no” instead […]
Employee retention and organizational productivity are at the top of the list for businesses focused on cultivating a growth mindset culture. Why does your business need a learner mindset? Entrepreneurs dedicated to keeping an open mind and trying new things find more opportunities to grow their business. Getting employees involved in professional development and offering […]
Bryan Eisenberg, Professional Marketing Speaker, says storytelling is the art of engaging, educating, and getting your customer excited enough to listen to you in a chaotic environment with a wide variety to choose from. It is not used to just cut through the noise of the extensive competition but also to connect to your target […]
Collecting the right data and using it with intention can help you reach your audience in unique ways. In 2022, data is essential for businesses trying to make deeper connections with their customers. A business with specific details on what its audience enjoys puts them in a better position than a business using generalized messaging. […]
How using educational content and thought leadership draws more awareness to your business. Have you ever wanted to become an influencer in your industry? You can start by offering educational content to your audience to build awareness around your business and its brand. This practice is known as content marketing, and it’s a strategy that […]
Ginni Rometty, the former CEO of IBM, reminds us that if you are too comfortable where you’re at, you may not be growing, and it may be time to step out of your comfort zone. Do something this week that will take you out of your comfort zone at home or at work that will perpetuate […]
How researching and attending the right events as a vendor can generate leads and enhance your business. Choosing the right networking events for your business to attend is important. Business owners should have their own criteria for why they would attend an event, and identify a goal they want to achieve by the end of […]
Did you know there’s a special holiday for recognizing the “workaholics” on your team? National Workaholics Day is recognized annually on July 5th. By definition, a workaholic is an individual that compulsively works long and hard hours. You can identify these employees by observing if they seem to be putting work before their own needs. […]
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