St. Patrick’s Day is a festive occasion for all different kinds of consumers, and over the years businesses have been able to use some of the holiday’s unique features to increase sales and keep their customers engaged.
Celebrated every year on March 17, St. Patrick’s Day is an old Irish holiday honoring St. Patrick, the foremost patron saint of Ireland. Even with roots from Ireland, the first St. Patrick’s Day parade was held in 1601 in a Spanish colony (today known as St. Augustine, Florida). Read more about the history of this special day on History.com.
Since its inception, consumer excitement around St. Patrick’s Day has only grown. According to Yahoo Finance, the National Retail Federation (NRF) 2021 St. Patrick’s Day survey said the average person will spend $40.77 per person on their celebrations, and overall Americans will spend about $5.14 billion on the holiday. Around this time, consumers are looking to find products that will help them show support for the special themes linked to the holiday. Businesses often see a spike in sales for items such as cabbage and corned beef, alcohol, green clothing and accessories, and party decorations.
The NRF is predicting an increase to $42.33 for St. Patrick’s Day 2022. How can your business capitalize on the festivities? There are a number of ways you can grab consumers’ attention around a holiday with so many unique characteristics. Here are a few ideas from GoDaddy:
- Go Green: The holiday’s “everything green” theme can give you ideas on how to attract customers with special storefront designs, in-store displays, and creative temporary website pop-ups. You can also use this time as a fun way to show your business’ support for raising awareness around recycling and taking care of the environment.
- Use Luck: Leprechauns, pots of gold, and good luck are all concepts of St. Patrick’s Day that you can use to engage your consumers. Small businesses can host special “Feeling Lucky” drawings, or create “Pot of Gold” scavenger hunts. This is a fun time for entrepreneurs to get creative with ways to attract customers, retain customers, and boost sales.
- Join in the city-wide fun: Is there a community parade you can get involved in? Maybe you can sign up to be a vendor at a local event, or be a driving force to host a special St. Patrick’s Day event with other local entrepreneurs to help each other gain more business? Use the holiday to help your business gain exposure in a fun way.
If you didn’t have plans for 2022, there’s still time. And, start jotting down ideas for 2023 so you can get ahead of the game for next year.