We have all heard the saying “When you fail to plan then plan to fail.” This also applies to how well you prepare for your Sales Call.
Use the six pre-planning steps listed below as a checklist to determine how prepared you really are for the appointment.
- Research Your Prospect
- Know the Prospect’s Competitors
- Know Your Objective for the Call
- Plan Your Questions
- Anticipate Objections
- Don’t Over-Prepare