You may have noticed that the popular social media platform formerly known as Facebook has been rebranded as Meta. Meta is linked to the metaverse, a shared virtual world in which users can interact, play, experience, and socialize, according to Rolling Stone. Imagine it as an all-encompassing digital world that exists parallel to the real world.
How can this metaverse have positive effects on businesses? The metaverse is designed to open up a number of avenues for new experiences and interactions for all consumers. For example:
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Attend premium live event experiences from the comfort of your home.
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Have access to greater connections and information sharing.
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Discover new ways for content development.
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Increase the visibility of your brand on a new digital frontier.
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Receive more engaging feedback that can help you gain better insights into your customers’ purchasing processes.
Learn about more benefits the metaverse can serve to businesses here.
Fun MetaFact: According to LinkedIn, Microsoft co-founder Bill Gates predicts most virtual meetings will move to 3D spaces with participants appearing as digital avatars within the next two to three years.
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