The next federal holiday is just around the corner, and Independence Day has historically been good for business over the years.
The 4th of July is a recognition of freedom, and businesses can take this time as an opportunity to appreciate their successes and show gratitude for any support they received along the way.
Thank Your Customers for their Loyalty
Bento for Business shared these tips on how you can acknowledge the customers that have helped you grow and succeed. Trying one of these can help retain customers and encourage them to spread the word so you can gain even more business:
- Make phone calls or send thank you cards to your customers. The personal touch will stick with your audience and they will be more motivated to tell others about the nice deed. Make sure you tell them how much you appreciate their commitment.
- Give a shout-out on social media. This is a unique way to thank customers and other businesses for their support, and you can reach a wider audience. Though not as personal as a phone call, the influence generated from positive social media can be beneficial to your business’ bottom line.
- Host an open house for your customers. Use July 4th as the theme and offer special deals. Consider a discount for military veterans, or make it fun and have raffles and hand out gift cards.
Why is Independence Day/4th of July Good for Business?
If you’re wondering why July 4th is a good time to enhance your promotional game, Nextdoor filled us in on a few tips about why more business comes in around this holiday:
- It’s one of the busiest days of the year for local businesses to receive foot traffic. Setting up enticing promotions can increase your turnout even more.
- If you’re not planning any deals around the holiday, other businesses will. It’s a good time to show your participation in community activities, and it will draw awareness to your business.
- Outdoor activities are at their highest. The National Retail Federation reported that 60 percent of Americans like to celebrate Independence Day with a picnic, cookout, or BBQ. Consider arranging your own event outside your storefront, or join in on another community event where you can set up a vendor booth. The more you show your face in the community, the more influence you can generate for your business.