WHACC is happy to share this article sent to us by NOACC, originally written by marketer Christina R. Metcalf and distributed by FrankJKenny.com.
It’s that time of year again and many of us are preparing for a return to normal when it comes to the seasonal onslaught of tourism. Even with high transportation costs people are traveling and still—hopefully—buying. If you’d like to attract more tourists to your place of business, here’s how you can prepare.
How to Appeal to Tourists
Many tourists are looking for something unique in a business, something they don’t have in their hometowns. Here are a few ideas to make a big impact on them whether you are in retail, the restaurant and bar industry, attractions, or services.
Create an Experience
Again, tourists are looking for something different. If you want them to visit you need to offer them an experience. This could be a class, special tasting, photo op, or any other “special” time.
Whatever you decide on it needs to be marketed in a variety of outlets. Don’t forget your local chamber/visitors bureau. You might be surprised how many people stop in when they’re looking for recommendations.
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