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Gaining a Competitive Advantage in Business

It takes extensive research and strategic planning to gain a competitive advantage. Every advantage is significant and counts for establishing your business as the leader in your industry, especially in today’s economy and this aggressive business world. You’ve differentiated your target market by demographic, socioeconomic, and common needs or characteristics that turn them into the […]

Sales Tip #446 Similar Is Not The Same

Similar Is Not The Same A common area of resistance a potential client might approach with is saying something like: “I’ve found similar products/services on the internet that are cheaper.” So what’s the response when the customer says they’ve explored similar options for less money? The immediate response should be “similar is not the same.” […]

Sales Tip #443 Close for the Follow-Up

Close for the Follow-Up? You should never end the conversation with a Prospect before agreeing on a specific date and time for the follow-up, especially if they haven’t committed to purchase your product or service. Verify your next follow-up, then, send a meeting request for confirmation. If it’s a phone call, get their direct dial […]

Choosing a Credit Card

A credit card can provide you with the financial freedom you need to make larger purchases and quick buys when you do not have cash handy. However, credit cards can also saddle you with mountains of high-interest debt. The key to using credit wisely often lies in choosing the right credit card for your needs. There […]

Considerations for a Closely-Held Corporation in Ohio

Considerations for a Closely-Held Corporation in Ohio The majority of successful family businesses in the United States are closely-held corporations: private (not publicly traded) companies with a limited number of shareholders holding the controlling share of corporate stock. Limited liability companies (or “LLCs”) also constitute a significant number of closely-held family businesses; however, this article […]

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