Make a Customer – Not a Sale! Katherine Barchetti, a well-known upscale retailer, made this piece of advice a practice. And it’s one of my all-time favorite quotes from the world of sales. Back in my days at Nordstrom, this was something that I took to heart. When people came into the store, I didn’t […]
Doing Business in the Age of Marijuana – Starting from the Ground Up This is the second in a series of articles about the new Medical Marijuana legislation in Ohio, rolling out in 2018. Read Part I here. In our last article on the marijuana industry, we discussed the risks of the marijuana business and why […]
What is psoriasis? Psoriasis is a chronic skin disorder that produces thick, pink to red, itchy areas of skin covered with white or silvery scales. The rash usually occurs on the scalp, elbows, knees, lower back and genitals, but it can appear anywhere. It can also affect the fingernails. Psoriasis usually begins in early adulthood but […]
Doing Business in the Age of Marijuana – Risks and Rewards There’s a standoff escalating around us. It involves vast amounts of money, drugs, culture, illness and health. State by state, the lines of alliance are being constantly redrawn around perhaps the biggest emerging industry of this generation. Marijuana has become sanctioned across a growing […]
6 Ways to Protect Your Business from Business Email Compromise Scams Companies of all sizes are being targeted by criminals through business email compromise scams. In these scams, cybercriminals gain access to an employee’s legitimate business email through social engineering or computer intrusion. The criminal then impersonates the employee—often a senior executive or someone who […]
What is heat illness? Heat illness includes heat stroke, heat exhaustion, heat cramps, and heat rash. It often occurs when a person is exercising, working, or engaging in an activity when temperatures and humidity are high. What are the types of heat illness? Heat rash and heat cramps are mild types of heat illness. Heat […]
Are You the Exception or the Rule? If you want to be exceptional in the eyes of your customer, it’s really not difficult. All you have to do is meet their expectations, and when you do, you become the exception. Unfortunately that’s not the rule. You did what you said you were going to do; […]
Understanding Customer Lifetime Value A widely recognized concept in marketing circles is customer lifetime value (CLV); however, not many business people without a marketing background understand what it is exactly or how to measure it properly. CLV is the forecasting of net profits that connect to a specific customer during their lifetime relationship with a […]
When You Should Be Added to Your Vendor’s Insurance Policy Vendors and other independent contractors should be covered by Commercial General Liability (CGL) and Professional Liability Insurance (PLI) policies, which protect them against the consequences of accidents, errors and omissions, mistakes, and oversights when providing services to clients like you. If they don’t have this […]
The Steep Price of Data Collection is Skyrocketing, Unless You Get it Right Do you have a privacy and data security policy? These days, you should. And if you’re doing business in Europe or with Europe, as of last Friday, you now need to know about the GDPR. With data breaches becoming commonplace and hackers […]
